Capital collaborates with Chalhoub’s Colab to empower students and engage with over 250 luxury brands

The collaboration aims to allow students to participate in surveys, share their #unfilteredopinion and win exciting discounts on luxury brands

We’re thrilled to associate ourselves with Chalhoub’s COLAB, a leading luxury retailer in the Middle East. As part of this collaboration, our students can be a part of an invite-only community where they can share their #unfilteredopinion on the products, services and other experiences offered by the retail giant.

Chalhoub Group is a leading partner for luxury across the Middle East for over 60 years. By blending their Middle East expertise, deep understanding of the local customer and intimate knowledge of luxury, they’re dedicated to making every customer experience unforgettable. 

Chalhoub’s COLAB is a collaborative place that brings customers and brands together to co-create with real customers. 

With a simple registration process, students are welcomed to participate in surveys and other research activities. Eligible participants can win exciting discounts from over 250 brands housed under Chalhoub. 

Through this initiative, the luxury retailer aims to better understand its target market and create a sense of inclusion by listening to its audience’s opinions. On the other hand, Capital University College aspires to further support its students with fruitful collaborations with leading organizations and make a difference in their overall education experience. 

The University opens doorways for students to shape the future of luxury retail and become active members whilst enjoying some exclusive benefits. Through free registration, students will be intimated about exciting discounts. Further to the completion of specified research activities, students will be rewarded with access to private sales and experiences.

As a leading retailer in the Middle East, Chalhoub’s COLAB has a relentless focus on improving the customer experience through constant innovation, utilizing technology and customer feedback. The platform does this by bringing together people, in person and virtually from all roles and disciplines to unearth powerful insight into customers’ attitudes, values and behaviors. 

Apart from COLAB, Capital University College has recently collaborated with UAE’s most favorite shopping destination, Noon, for a ‘Back-to-School’ campaign. By participating in this campaign, Capital University College’s students can avail exclusive vouchers to buy all ‘Back-to-School’ essentials as part of their welcome kit. Valid until September, students can use the exclusive code mentioned in the voucher and avail discounts on their chosen products.

Through such initiatives, the University aims to help its students learn to lead by serving one another and the surrounding community. This shared attitude of service creates a united, welcoming environment where students utilize their talents to initiate positive change.

Commenting on this successful partnership with COLAB, Dr. Vikas Nand Kumar Batheja, Co-Founder & Director, Capita University College states, “We are humbled by the invitation extended by Chalhoub’s COLAB for a chance to be part of this invite-only community. We believe COLAB to be a fantastic platform for young aspirants to share their valuable thoughts and be an active member of such a thriving community. Through this collaboration, we are certain that our students will be welcomed to numerous opportunities that will have a positive impact in their professional career.”

Adding on a similar note, Dr. Sanjay Batheja, Co-Founder & Director, Capital University College says “A platform like COLAB can open a plethora of opportunities in terms of networking and getting to know their favorite brands better.  As a higher education provider, we are thrilled to collaborate with a corporation with a strong portfolio of brands under its umbrella. We are certain that such a platform will only nourish one’s journey while experiencing something exclusive and reputed.”