MBA – Marketing 

WEST Business School (Europe) is known for its MBA Marketing degree, which offers the opportunity to learn across Business and Management disciplines and specialisation modules in marketing. The student is exposed to:

• Integrated Communications
• Digital Marketing
• Strategic Marketing

In today’s rapidly changing business environment, more and more employers and employees recognize the MBA as a programme of study that provides competency in an organization’s major functional management areas. The West MBA is designed to incorporate and reflect International best practices in MBA delivery and is based on the best methods for business education founded upon critical enquiry and challenge. The MBA will enable professionals to develop strategic thinking and provide the necessary skills to lead in the challenging business sector. Students can choose a general MBA or a specialization. West offers MBA specializations in Marketing, Human Resources Management, and Entrepreneurship. Each specialization is geared towards mastering these subjects, building one’s core skills, and enhancing one’s self-confidence and emotional intelligence to make the most strategic choices within a complex business environment.

Why study an MBA at WEST Business School?

• WEST Business School is a European state-accredited institution of further and higher learning offering accredited degree programs recognised across Europe
• The Master programs are equivalent to the British, Scottish, and Irish masters under the UK ENIQ comparability statement; Canadian Masters under WES equivalency; and New Zealand Masters under the NZQA Verification statement.
• The Business School has excellent links with professional bodies and business experts who enhance our teaching with guest lectures.
• First-hand experience of applying their knowledge as they work with real businesses on a relevant project.
• Work placement opportunities are available to all our students who demonstrate a good standard of engagement and professionalism during their studies.
• Real-life updated cases embedded within the program help to gain industrial exposure.
• International Student Tours and Exchange Programs.

Accreditation

What will the students receive on graduation
a. Postgraduate Diploma in Marketing from WEST Business School (MFHEA Accredited, MQF Level 7)*
b. MBA Marketing degree from WEST Business School, which is approved by the (MFHEA Accredited, MQF Level 7)

* The Postgraduate Diploma in Marketing is an exit qualification issued to the student, should the student decide to complete 60 ECTS and formally exit the program.

Course Content

One-Year MBA Program

MBA Marketing under WEST Business School (Europe) covers specialized disciplines that bring a broader perspective of business and marketing concepts. During a one-year fast track MBA, you will cover seven main modules and a Dissertation. Students who complete the coursework will receive the Postgraduate Diploma in Marketing should they choose to exit. However, completing the program will make them eligible for the MBA Marketing degree. The program can be completed in 9-12 months.

Assessment

Assessment will be through a range of different types of coursework. Across this program’s core and pathway modules, the range of coursework assessments will include a rich mix of

• Essays
• Case studies
• Literature reviews
• Individual reflective learning logs
• Portfolios, Group presentations
• Critical reflection of group work
• Posters
• Project proposals and Project reports

Career Opportunities

• Marketing and Branding Consultant
• Marketing Manager
• Entrepreneur

Our Students come from

Entry Requirements

The entry requirements for the MBA Marketing programme under WEST Business School (Europe) are given below: 

General Requirements:

• 1. A Bachelor’s degree from an accredited University OR a Level 6 Qualification from a certified awarding or professional body equivalent to an undergraduate degree.
  2. English Language Proficiency: Candidates who are non-native speakers of the English language or have not studied their undergraduate in English must undertake the IELTS at 6.5 or above The English language proficiency requirement may be waived if the student is a native speaker of English and/or they have completed their secondary education in a country where English is the official language or English was the language of instruction where they graduated.
  3. Proficiency in operating Office software, especially Microsoft Excel, PowerPoint and Word. Be conversant with operating email and search engines.

Mature Entry Option: Students without a bachelors will go through the mature entry option, where by they must meet their requirement:

1. 1. Mature Entry: For mature students not holding an undergraduate degree but instead a level 5 or equivalent qualification with over 10 years of work experience in business, managing a team of professionals, and who demonstrate the ability to succeed in the MBA program, an RPL will be conducted to judge their direct entry into the MBA program.
   2. Applicants holding recognised L7 Diploma: Students already holding a level 7 diploma from a recognized awarding body may apply for RPL of their academic qualifications to gain entry into top-up units of the MBA. The applicant may get up to 60 ECTS (120 UK Credits) exempted towards the MBA. They would be required to do the 30 ECTS (60 UK Credits), including the dissertation.

Progression:

The Master of Business Administration degree specialising in Marketing graduates are prepared to move to the middle to senior strategic positions in commercial and non-commercial organizations. Graduates hold the opportunity to move into the Doctor of Business Administration degree with Westcliff University, California, USA.

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